Automobile Club de l'Ouest x Leveled

Automobile Club de l'Ouest

Opening up the 24 Hours of Le Mans to new audiences

Since 2023, we have been supporting the Automobile Club de l’Ouest (ACO), organizer of the 24 Hours of Le Mans, in the promotion and media amplification of one of the most iconic events in French and global sport.

Our work spans France and international markets (United States, Italy, United Kingdom, Denmark, Germany, Spain, Portugal), with a clear strategic objective: to broaden and rejuvenate the audience, reaching beyond the historic core of motorsport enthusiasts.

For this edition, we set out to create a new resonance between sport and lifestyle, bridging racing culture with the codes of fashion, urban culture, and contemporary creativity. The ambition: to speak both to the hearts of purists and to the imagination of trendsetters, without ever diluting the race’s DNA.

Our support was built around three complementary pillars:
– a targeted PR strategy, combining lifestyle, urban, and general-interest media in France with specialized motorsport media internationally,
– the organization of press trips to Le Mans, offering journalists an inside, immersive experience of the event,
– an influence strategy designed to amplify stories, visuals, and emotions well beyond race week.

Extending this collaboration, we also support the World Endurance Championship (WEC) in defining and leading its PR and influence strategy, in France and internationally.

Media, influence, cultural territories, global reach.

With the ACO and the WEC, we turn endurance racing into a story that goes beyond the track.