Puma x Leveled — Leveled

Puma Hoops

Accelerating a
basketball ambition,
building a reference.

We have been supporting Puma Hoops since 2020 with a clear vision, precise execution, and a deep-rooted obsession with the game itself. 

Our mission: to accelerate Puma’s presence and desirability within the basketball market in France, and across Europe, by building a strategy that is both credible with purists and powerful within the cultural space.

We laid the foundations through a structured strategic planning process, informed by a deep understanding of basketball usages, communities, and cultural territories.

From there, we defined and led a club and athlete sponsorship strategy, designed as a coherent ecosystem: the right profiles, in the right markets, at the right time. Player seeding, talent allocation, and asset activation are treated as true performance drivers, not just window dressing.

Throughout the year, we orchestrate influence and media relations campaigns around Puma Basketball collections, combining content creation, product storytelling, and on-court visibility.

Casting, recruiting, and structuring a long-term ambassador pool capable of authentically embodying the brand: here again, precision and impact come first.

Beyond France, we support Puma in the strategic rollout of its basketball approach in Germany, Italy, and Spain, balancing strong local relevance with a clearly defined European vision.

Alongside Puma Hoops, we also worked with Puma Global for the Paris 2024 Olympic and Paralympic Games, as well as with Puma France on the activation of its Hyrox partnership.

Strategy, influence, content, PR, activation: always grounded in reality, always driven by impact.