NBA x Leveled — Leveled

NBA

Supporting the leader of sports entertainment in France

A long-standing client of the agency, with more than 15 years of collaboration, we have supported the NBA across its entire strategy for development and brand amplification in France.

Media relations, influence, social media, partnerships, events, content: we operate as both a strategic and operational partner, serving a league that has turned entertainment into a universal language.

Since 2011, we have supported the NBA across more than 50 activations, in France and internationally. From participatory basketball tournaments organized across Europe (3x3, NBA United, NBA Basketball Challenge…), to the refurbishment of basketball courts in Paris, and the production of events featuring game legends.

We have also supported the NBA in the management of its social media presence in France, overseeing key platforms such as Facebook and X (Twitter). Our role has been to adapt content, messaging, and key moments to local audiences, while staying fully aligned with the league’s global DNA.

A flagship moment of this collaboration has been our involvement at the heart of the NBA Paris Game, which we have supported on four occasions.

Over the years, our scope has included multiple key activations:
– organization and production of the Fan Zone,
– design and orchestration of VIP events,
– management of media relations before, during, and after the game,
– coordination of creators and celebrities, from social media to the red carpet.

Sport, culture, media, entertainment.

With the NBA, we don’t simply activate a league, we build a culture, over time.