NFL x Leveled — Leveled

NFL

Establishing the NFL within the French cultural landscape

To accelerate the development and visibility of the NFL in France, we support the league through a structured, year-round activation plan, built around its key moments: the season kick-off, the NFL European Games, and the Super Bowl.

The objective is clear: to grow the NFL beyond its historic fan base, making it more accessible, desirable, and culturally relevant to a broader audience at the intersection of sport, lifestyle, and entertainment.

Our support is built on a global and consistent approach:
– targeted media relations around each key moment of the season,
– the creation and activation of an influencer pool to support the season launch,
– the organization of sport and lifestyle influencer trips to NFL games played in Europe, offering an inside experience and amplifying storytelling.

A flagship moment of the program: the annual Super Bowl Party held at Le Grand Rex, one of Paris’ most iconic venues.
A large-scale event bringing together more than 2,300 attendees, including around 100 content creators, talents, and celebrities.

We oversee the full design and production of the event:
creative concept, overall management, logistics, ticketing, a 360° communication plan including digital and social media, as well as the coordination of strategic partnerships with key players such as New Era, beIN Sports, the French Federation, and Visit the USA.

Media relations, influence, events, partnerships, culture.
With the NFL, we turn every major sporting moment into a unifying cultural experience, extending the league’s reach far beyond the field.