Foot Locker x Leveled

Foot Locker

Activating sneaker culture, connecting the brand to the streets.

Since 2013, we have been supporting Foot Locker in France across a wide and complementary spectrum: brand content, events, media relations, and influence, guided by one clear principle, staying as close as possible to the urban cultures and communities that shape the brand.

Over the years, we have imagined and delivered a wide range of activations, designed as multiple touchpoints between the brand, talents, and audiences.

From proprietary event formats such as the “Unlock The Locker” trade tour, to culture- and sneaker-driven events like Foot Locker x Le Marché in Lyon or Foot Locker NBA Talk at the Champs-Élysées flagship store.

We also support the brand on store openings, key sports and cultural moments (Shooting Summer Jam, Every Court Counts campaign), as well as in-store activations and brand content production for major partner brands including Nike, Adidas, Puma, and Salomon.

Some formats become true brand statements, such as a private dinner staged directly on the court of the adidas Arena, blending sport, culture, and a premium experience in an unexpected setting.

Since 2023, we have also served as Foot Locker’s exclusive PR and influence agency in France, through a year-round partnership.

A long-term collaboration designed to build consistency, drive visibility, fuel conversation, and strengthen the brand’s cultural legitimacy.

Events, content, influence, media relations. With Foot Locker, we don’t follow sneaker culture, we activate it, on the ground.