Beats By Dre x Leveled

Beats by Dre

Activating an icon, building a brand culture in France

Since 2016, Leveled has been the PR and influence agency for Beats by Dre in France, with a central challenge: bringing an iconic brand to life on a local market, without ever diluting its identity.

The origins, history, and philosophy of Beats by Dre have made it far more than an audio brand.

It is a cultural symbol, at the crossroads of music, sport, and lifestyle. Our role has been to support and translate this singularity in France by activating the brand’s passion points, deeply rooted in its key cultural territories.

We have deployed large-scale programs, designed to anchor Beats in the long term:

PR support for every product and collection launch, promotion of collaborations and partnerships, event design and production, Influence strategies combining cultural credibility and visibility.

Every brand expression is crafted as a defining moment, every activation as a natural extension of the Beats DNA.

Among our most emblematic and recurring initiatives: the Beats House.

An immersive one-day experience celebrating the culture of Beats by Dre, hosted in a private Parisian residence and bringing together over 100 media and influencers. A fully experiential format designed to make the brand felt as much as it is told.

Media relations, influence, events, culture.With Beats by Dre,

we don’t just launch products,

we activate an identity, deeply rooted in passion.